常用词汇Unit 2精题练习与答案

　　精题练习

　　(一)选词填空，完成下面句子。

　　[A]conscientious[B]conscious [C]concerning [D]despite [E]comparing

　　[F]compared [G]launched [H]boosted [I]necessity [J]contribution

　　[K]circulated [L]moreover [M]scaled [N]competitive[O]featuring

　　Major retailers and car manufacturers have slashed(削减)their marketing budgets in the six months to October, 2008, as the financial crisis has taken its toll, while supermarkets have 1 advertising spending in a battle to prove that they offer the most 2 prices.

　　According to new research undertaken for The Daily Telegraph by Nielsen Media Research, in the six months to September 30, 2008, Marks & Spencer’s advertising spend fell 20.3pc to ￡25.3m, 3 with the same period in 2007.

　　While the retailer has spent heavily on a campaign 4 celebrities in the past two years, it is understood to be cutting back on celebrity spending in 2009.The retailer is, however, still the UK’s 25th largest spender on advertising, 5 being at 17th place in the six months to September 30, 2007.

　　Car manufacturers have also significantly 6 back on marketing spending, believed to be a result of the financial crisis.According to Nielsen, Ford spent ￡26.6m in the six months to September 30, 2008, down 21pc from the same period last year.Vauxhall also 7 spending by 15.6pc in the period to ￡26.5m.

　　For supermarkets, however, a significant increase in advertising spending, it appears, is a 8 as they seek to woo(追求)increasingly price 9 customers.The leading supermarkets have 10 an aggressive price war in the past six months as consumers have been faced with news of higher food prices.

　　(二)汉译英练习。

　　1.His invalid father—————— (对他渐渐成了累赘).

　　2.It is a wonderful idea to ——————(在人民广场地下建造一个交通中心).

　　3.Contrary to what the adults think， ——————(如今许多孩子说他们的童年一点也不快乐).

　　4.It is said that ——————(他们骗取了老妇人的房屋和钱财).

　　5. ——————(对古典音乐的兴趣)has revived recently.

　　参考答案

　　(一)1.[H] 2.[N] 3.[F] 4.[O]5.[D]

　　6.[M] 7.[K] 8.[I] 9.[B] 10.[G]

　　(二)

　　1.is becoming a burden to him

　　2.build a transportation center under the People’s Square.

　　3.today many children say(that)their childhood is not happy at all.

　　4.they cheated the old woman of her house and money

　　5.Interest in classic music