You know your company provides a product or service that's better than your competition. Now you're ready for the meatof your marketing plan. Your marketing budget includes:

　　你清楚自己公司的产品和服务都比对手更加出色。现在你已经准备为你的营销计划下成本了。你的营销成本包括：

　　1.Advertising and promotional plan

　　广告和促销活动计划

　　2.Costs allotted for advertising and promotions

　　广告和促销活动的成本分配。

　　3.Advertising and promotional materials

　　广告和促销活动的材料。

　　4.List of advertising media to be used and an estimate of costs for each medium

　　准备好一张广告使用媒体的清单及费用。

　　You know how much you can spend now and just where you should spend it. You're ready to focus on your product's pricing strategy.

　　在计划好开支预算后，更要确定的是钱要用在适当的地方。接下来你就要将重点放在产品价格决策上了。

　　Write a brief description of your pricing techniques. Several elements can help you determine your pricing strategy:

　　将你的定价策略简要的记下来，以下几点可以帮助你决定定价策略：

　　1.Retail costing and pricing （for retail businesses only）

　　零售成本、价格（仅供零售商用）

　　2.Competitive position

　　竞争地位

　　3.Pricing below competition

　　低于竞争对手的定价

　　4.Price lining

　　内部价格

　　5.Multiplepricing （for service businesses only）

　　大批量的价格（仅供服务商用）

　　6.Service components

　　服务内容

　　7.Material costs

　　原材料成本

　　8.Labor costs

　　劳动成本

　　9.Overhead costs

　　管理费用

　　Overall, your marketing plan is designed to give you short- and long-term goals as well as a strategy to achieve those goals. Spend as much time as you need on your marketing plan.

　　毕竟，你的营销计划是为了让你明白自己的短期目标和长期目标，以及实现这些目标的战略计划。所以要多花一些时间来打造营销计划。

　　It's a hashing out process that's a lot like a child. It will only be successful if it's given a lot of time and attention.

　　就像家里有很多孩子一样，营销计划的整个过程也是很繁琐的。只有多花时间和精力才能取得成功。

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